Founded in Paris in 1904 by François Coty, revolutionized the fragrance industry by blending synthetic molecules with natural ingredients, making perfumes more accessible to a broader audience. Over the years, Coty has expanded its portfolio to include a wide range of beauty products and has acquired licenses for numerous prestigious brands. In 2024, to commemorate its 120th anniversary, Coty launched Infiniment Coty Paris, a collection of 14 luxury fragrances featuring innovative 'Molecular Aura' technology designed for extended longevity.