Founded in 2007 by Sergio Momo and Dominique Salvo in Turin, Italy, this luxury fragrance house is renowned for blending high-quality ingredients with artistic craftsmanship. The brand offers distinctive scents across various collections, each reflecting a commitment to excellence and innovation. Notable collaborations include partnerships with artists and musicians, such as the 2025 release of two fragrances in collaboration with Duran Duran, inspired by the band's multifaceted style. The brand continues to embody Italian elegance and sophistication in the world of haute perfumery.