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Alyssa Ashley

Combining his passion for art and perfumery, Donati named the brand after his youngest daughter, Alyssa, and her nickname, Ashley. The brand embodies the youthful and innovative spirit of the 1960s, offering unisex fragrances that blend musk with elegant floral bouquets. Its debut scent, Musk, introduced in 1969, remains a beloved classic.

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